Advertising Procedure HB :: FREE Shipping

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Buy It Now For:: $19.99
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Condition:: Used
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Seller Information: jrakar (3)

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jerryrakar
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Item Description

Item Details

UniSquare Item ID:

1997345

Condition:

Used

Item Description

Advertising Procedure HB

Advertising Procedure Hardback book by Otto Kleppner Seventh Edition Over 600 pages Copyright 1979, 1973, 1966, 1950, 1941, 1933, 1925 by Prentice-Hall, Inc. Contents includes: " Part One: THE PLACE OF ADVERTISING 1. Background of Today's Advertising 2. Roles of Advertising Part Two: PLANNING THE ADVERTISING 3. The Advertising Spiral 4. Specific Purposes of Campaigns 5. Target Marketing Part Three: MEDIA 6. Basic Media Strategy 7. Using Television 8. Using Radio 9. Using Newspapers 10. Using Magazines 11. Outdoor Advertising Transit Advertising* 12. Direct-Response Advertising Direct-Mail Advertising* 13. Sales Promotion Part Four: CREATING ADVERTISING 14. Use of Behavioral Sciences 15. Creating the Copy 16. The Headline/Visualization Match Layouts* 17. Print Production 18. The Television Commercial 19. The Radio Commercial 20. Trademarks Packaging* Part Five: MANAGING THE ADVERTISING 21. The Advertising Agency Media Services and Other Services* 22. The Advertiser's Marketing/Advertising Operation 23. The Complete Campaign Part Six: OTHER WORLDS OF ADVERTISING 24. Retail Advertising 25. Advertising to Business Part Seven: ADVERTISING AS AN INSTITUTION 26. Legal and Other Restraints on Advertising 27. Economic and Social Aspects of Advertising P.S. On Getting the First Job APPENDIX Sources of Information Glossary Index " The book is in good condition with some dirt marks on the side edges of the pages, mostly visible from the side view. The cover has some minor edgewear mostly around the corners. No torn or ripped pages. The previous owner's name is written on the inside cover. No other markings or writing.
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Seller Location: Euclid, Ohio, 44123, United States
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